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| Our Brand Is Crisis scene |
The millennial issues have been debatable and become a chatter in political spaces. Recently I have read an essay about it, entitled Millennial and Political Marketing Scenario. The contents illustrated how millennial generation was seen as commodity transactions among politicians. Therefore, as written in the essay, it is important to those to be a critical voter.
I am not a politician or business expert, nor do I have an equal educational background, but as a millennial who wants to respond. Besides, nothing difficulties to recognize what she wrote. Firstly, the practice occurred. Secondly, there was indications of marketing scenarios on what she calls product diversification.
For the millennial, marketing is a selling concept where the cover must be the main attraction, even if its contents are shoddy. So the problem is then, how does marketing work in business purposes, and marketing that works for political purposes?
The latter reminds me of a film called Our Brand Is Crisis, namely cinema that told how political marketing worked in the poorest ways. Even to the point of having to sacrifice the most fundamental things, social cohesion.
The film was adapted from a true story about the actions of a political consultant named Jane Bodine, played by famous actor Sandra Bullock. Bodine was known for being ambitious, arrogant and machiavellian. Based on the political situation that occurred in South Africa, she deliberately designed a crisis situation in the community through spreading slander and fake news, that subsequently Bodine showed a candidate who could overcome the crisis situation of her own creation. Not only that, Bodine also presented her candidate as a caring and charismatic person to publicity, even though that was fully scandal.
If Tristan Harris, Google's ethics design expert, managed to make people only see the positive rather than the negative impacts of Google's search engine, so Jane Bodine successfully made the rotten bits look beautiful. That's how political marketing works, "No matter whether it's good or bad, I need majority!," said Bodine in one of scenes.
In short, political marketing carried out by Bodine was buying public attention while the popularity of its opponents were brought down throughout spreading crisis. For instance crisis of trust or the warmest case was the disbanded Indonesia crisis.
When the film Our Brand Crisis was an association of how marketing turned on electoral political context comparing to business context was different. Another way, marketing in a business is high advertising spends resulting in higher returns. That's due to profitable transactions through products sold.
It is totally dissimilar in political connections and inappropriately to say marketing in politics is advertising spending, which then results in higher returns while the nature itself is devotion. Do you want to say "I pay you choose?" then called it as the principle of mutual benefit? probably. Therefore there is no suitable reason to look at politics as marketing scenarios like in business did.
Election is waiting for the millennial voters
Apart from above-mentioned. If we put it in simultaneously political contests in West Sulawesi, we certainly agree that here also comes millennial word, both as a voter and participator.
Various advertising practices were also carried out to attract millennial attention as voters. On the contrary, the selected millennial of election lists are also not purely political regeneration born in ideologically formed from the lower hierarchy, instead of compromising way.
These indicate that the millennial generation is not representing an intriguing idea that is mostly overwhelmed by expert thinking. Even so, election is a call for wisdom to choose for the millennial avoiding marketing transactions with various forms. It can not be denied that the millennial dominance determine directly whether democracy will still stand above the oligarchy or will be only slightly diversified.
Ironically on the other hands silver ages are the logical consequences of political matter. However, we don't want it to be produced over verifiable invisibility. Ideology politics aren't built by marketing that is truly camouflage and leaves trauma crowded with inner space, occasionally.
Furthermore, all parties must first clear their minds, then rearrange a weltanschauung that can encourage progress so that the "move on" dreams don't becomes a bleak. What is desired in the simultaneous election is an interaction between the voters and the chosen ones could be a good relation, thus people who truly deserve the best place in its history.
In this case, millennial voters must be able to predict a reformer in order not to fall into the trap of regional depression for 5 years which can result insane: fears to open-minded and seeing politics as a heartbreaking history. Don't get caught up in the practice of a broker, you should play a memory and past literature. It means that quality of consideration is common sense that does not involve emotional relationships. It sounds painful indeed, as well as this is not a 100 percent guarantee.
Concretely, it is important for the middle-lasting age generation to be more selfless voters rather than being apathetic or not to feeling offended that their generation is being reckoned and harassed through marketing practices where millennial rhetoric is more powerful than action.
In conclusion, don't think that a sophisticated broker like Jane Bodine will be polite to you and say "it's better to lose the market than to lose democracy," impossible. (tra/)
Published in:
Newspaper Radar Sulbar daily (22/03/19)
Online Wacanainfo Gandangdewata
I am not a politician or business expert, nor do I have an equal educational background, but as a millennial who wants to respond. Besides, nothing difficulties to recognize what she wrote. Firstly, the practice occurred. Secondly, there was indications of marketing scenarios on what she calls product diversification.
For the millennial, marketing is a selling concept where the cover must be the main attraction, even if its contents are shoddy. So the problem is then, how does marketing work in business purposes, and marketing that works for political purposes?
The latter reminds me of a film called Our Brand Is Crisis, namely cinema that told how political marketing worked in the poorest ways. Even to the point of having to sacrifice the most fundamental things, social cohesion.
The film was adapted from a true story about the actions of a political consultant named Jane Bodine, played by famous actor Sandra Bullock. Bodine was known for being ambitious, arrogant and machiavellian. Based on the political situation that occurred in South Africa, she deliberately designed a crisis situation in the community through spreading slander and fake news, that subsequently Bodine showed a candidate who could overcome the crisis situation of her own creation. Not only that, Bodine also presented her candidate as a caring and charismatic person to publicity, even though that was fully scandal.
If Tristan Harris, Google's ethics design expert, managed to make people only see the positive rather than the negative impacts of Google's search engine, so Jane Bodine successfully made the rotten bits look beautiful. That's how political marketing works, "No matter whether it's good or bad, I need majority!," said Bodine in one of scenes.
In short, political marketing carried out by Bodine was buying public attention while the popularity of its opponents were brought down throughout spreading crisis. For instance crisis of trust or the warmest case was the disbanded Indonesia crisis.
When the film Our Brand Crisis was an association of how marketing turned on electoral political context comparing to business context was different. Another way, marketing in a business is high advertising spends resulting in higher returns. That's due to profitable transactions through products sold.
It is totally dissimilar in political connections and inappropriately to say marketing in politics is advertising spending, which then results in higher returns while the nature itself is devotion. Do you want to say "I pay you choose?" then called it as the principle of mutual benefit? probably. Therefore there is no suitable reason to look at politics as marketing scenarios like in business did.
Election is waiting for the millennial voters
Apart from above-mentioned. If we put it in simultaneously political contests in West Sulawesi, we certainly agree that here also comes millennial word, both as a voter and participator.
Various advertising practices were also carried out to attract millennial attention as voters. On the contrary, the selected millennial of election lists are also not purely political regeneration born in ideologically formed from the lower hierarchy, instead of compromising way.
These indicate that the millennial generation is not representing an intriguing idea that is mostly overwhelmed by expert thinking. Even so, election is a call for wisdom to choose for the millennial avoiding marketing transactions with various forms. It can not be denied that the millennial dominance determine directly whether democracy will still stand above the oligarchy or will be only slightly diversified.
Ironically on the other hands silver ages are the logical consequences of political matter. However, we don't want it to be produced over verifiable invisibility. Ideology politics aren't built by marketing that is truly camouflage and leaves trauma crowded with inner space, occasionally.
Furthermore, all parties must first clear their minds, then rearrange a weltanschauung that can encourage progress so that the "move on" dreams don't becomes a bleak. What is desired in the simultaneous election is an interaction between the voters and the chosen ones could be a good relation, thus people who truly deserve the best place in its history.
In this case, millennial voters must be able to predict a reformer in order not to fall into the trap of regional depression for 5 years which can result insane: fears to open-minded and seeing politics as a heartbreaking history. Don't get caught up in the practice of a broker, you should play a memory and past literature. It means that quality of consideration is common sense that does not involve emotional relationships. It sounds painful indeed, as well as this is not a 100 percent guarantee.
Concretely, it is important for the middle-lasting age generation to be more selfless voters rather than being apathetic or not to feeling offended that their generation is being reckoned and harassed through marketing practices where millennial rhetoric is more powerful than action.
In conclusion, don't think that a sophisticated broker like Jane Bodine will be polite to you and say "it's better to lose the market than to lose democracy," impossible. (tra/)
Published in:
Newspaper Radar Sulbar daily (22/03/19)
Online Wacanainfo Gandangdewata