Our Brand Is Crisis scene The millennial issues have been debatable and become a chatter in political spaces. Recently I have read an essay about it, entitled Millennial and Political Marketing Scenario. The contents illustrated how millennial generation was seen as commodity transactions among politicians. Therefore, as written in the essay, it is important to those to be a critical voter. I am not a politician or business expert, nor do I have an equal educational background, but as a millennial who wants to respond. Besides, nothing difficulties to recognize what she wrote. Firstly, the practice occurred. Secondly, there was indications of marketing scenarios on what she calls product diversification. For the millennial, marketing is a selling concept where the cover must be the main attraction, even if its contents are shoddy. So the problem is then, how does marketing work in business purposes, and marketing that works for political purposes? The latter reminds m...
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